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When I started my tech education program,  www.taglabs.org , our goal was simple: teach young adults to code through building video games, websites, and emerging tech experiences like AI. Our first major school contract didn’t come from a pitch deck or a sales funnel. It came from a conversation. A friend mentioned he had a child at one of the schools we wanted to work with and made a soft introduction to the principal. That single conversation led to an after-school program.